The future shower room consumer market will return to its essence - safety and easy cleanliness will become the core standards and consumption trends for consumers to choose shower room products. Whoever can achieve shower room products that are both safe and easy to clean will become the industry standard and leader.

The birth of numerous shower room enterprises in the industry, the maturity of the market, and the specialization of consumers have brought unprecedented challenges and opportunities to the shower room industry. Many shower room enterprises have realized that consumer specialization will inevitably lead to higher safety requirements for shower room products, and have introduced new technologies and processes, including the introduction of traditional laminated glass technology (laminated glass has been widely used in glass fields such as car windows, ships, banks, etc.), launching laminated glass shower rooms. Although laminated glass shower rooms ensure safety, problems such as easy contamination, difficult cleaning, and yellowing of shower room glass have not been solved.

1. Changes in consumer attitudes and consumer groups

People's consumption concepts and consumer groups for shower room products have changed again. Shower room products have shifted from pursuing bathroom products (massage tanks, steam rooms) in the past to practical needs. Consumers demand fast, water-saving, time-saving, and space saving in the process of reusing them. Therefore, in recent years, shower room products have become popular and entered more and more households, whether they are luxury suites, five-star hotels, ordinary suites, or ordinary households. The average speed of shower room products is increasing by 20% -25%. This provides a lot of space for our shower room market. According to statistics, shower room products account for over 80% of the bathroom facilities in existing real estate projects and newly built star rated hotels.

2. New growth points are in rural areas and second tier cities in Guangdong Province

New growth points are emerging in rural areas and second tier cities. With the country's demand for rural urbanization, more and more farmers will become urban residents. Suitable shower rooms will become an important choice for them. Their consumption power will gradually emerge, and improving the living environment and enhancing the quality of life are becoming urgent needs for urban residents. Therefore, shower room manufacturers may consider targeting the market in second tier cities and rural areas, where there is great potential.

3. Consumer attitudes are shifting towards "one-stop" bathroom amenities

The consumer concept is shifting towards a "one-stop" bathroom matching direction. Therefore, if we continue to rely solely on shower room products as before, it is impossible for us to stand alone and establish a long-term foothold. Manufacturers can exchange and cooperate with each other. We must strengthen the depth and horizontal matching, and use one-stop services to attract customers

4. Product development

High end product research and development, targeting some high-end customers, developing high-end products to meet high-end needs.

Design and provide simple and marketable bathroom products for rural and ordinary households to meet their needs for affordable housing.  

Non standard flexibility is required, and shower rooms should be suitable for various types of layouts. Currently, almost all shower rooms in China, including engineering orders, are custom-made without standards.

5. Shower room products comply with national product policies

Shower room products are essential for people's daily lives. The advantages of energy conservation, water conservation, and environmental protection are in line with the trend and have become necessities of people's lives. At the same time, it conforms to the national industrial policy and should be vigorously developed to meet market demand.